kaylen hann

We created online video content that reflected contemporary families and how Verizon Wireless keeps them connected.

 

We created a new holiday called Connection Day.

The goal was to kick off the holiday season by helping people turn their Thanksgiving trek into a triumph with entertaining content and digital giveaways from great partners like: Amazon, Apple, Condé Nast, Gogo, Boingo, Pandora, and JetBlue. These giveaways were free to everyone and Verizon "More Everything" customers got even more gifts.

Connection Day generated almost 3.7 million visits to the landing page, driving over 735,000 sign-ups and more than 1.461 million visitors to VerizonWireless.com on Connection Day. This campaign has been featured on: Advertising Age, BGR. CIO Today, C/NET, CNN Money, Digital Trends, engadget, Fast Company, Geek, Good Morning America, Mashable, MTV, Nasdaq, NBC, New York Times, PC Magazine, Phandroid, Reuters, Today Show, VH1, Washington Post, and more.

http://mashable.com/2014/11/12/verizon-connection-day/#xE.shn6yTZq8